longueuil Brasserie Molson

[go_habs_go]

Why is this dude based in Toronto? He's from Belgium so I'm sure he speaks french. Come on over here Fred, don't be shy.

[IluvMTL]

Le géant américain ouvrira son usine de près de 600 M$ à Longueuil cet automne

https://www.journaldequebec.com/2021/04/10/pas-de-guerre-froide-entre-molson-coors-et-les-plus-petits

[KOOL]

Non à la guerre froide ! Oui à la bière froide ! 🍺

[IluvMTL]

 

La chaîne de canettes M4 sera la dernière à être démantelée. L’arrêt est prévu le 2 octobre prochain.

https://www.lapresse.ca/affaires/entreprises/2021-06-02/installations-montrealaises/molson-confirme-l-abolition-de-140-emplois.php?fbclid=IwAR0ZkMHjimUjvT4-U0MuuQvA2ougQvywLbYASJL30dhj8lUuorLMewWH-WU

Installations montréalaises Molson confirme l’abolition de 140 emplois

PHOTO BERNARD BRAULT, ARCHIVES LA PRESSE

La brasserie Molson, à Montréal

Modernisation rime avec abolition.

Publié le 2 juin 2021 à 8h00

ANDRÉ DUBUC
LA PRESSE

À l’approche de la date du déménagement à sa nouvelle brasserie de l’arrondissement de Saint-Hubert, à Longueuil, Molson annonce officiellement le licenciement de 140 employés syndiqués.

« Ces licenciements ont été rendus publics en juin 2020 et 90 % sont des travailleurs temporaires qui aident à la transition vers la nouvelle brasserie de Longueuil et des employés qui préparaient leur départ pour la retraite », explique toutefois dans un courriel Frédéric Bourgeois-LeBlanc, spécialiste principal aux communications corporatives de Molson Coors. « Les licenciements s’étireront sur les huit prochains mois au rythme du transfert de nos activités vers la nouvelle brasserie. »

La nouvelle brasserie d’une capacité de production de 2,5 millions d’hectolitres par an sera hautement automatisée, ce qui a un impact sur les besoins en main-d’œuvre. La baisse de popularité de la bouteille brune, plus intensive en main-d’œuvre, au bénéfice de la canette explique aussi les licenciements, se désole Éric Picotte, président de la division Molson du syndicat des Teamsters.

« La dernière restructuration fait en sorte qu’on passe de 515 travailleurs syndiqués à 350 », calcule M. Picotte.

Quand je suis arrivé au syndicat, en 2011, nous étions environ 850 travailleurs à la production et à la distribution. Dix ans plus tard, nous ne serons plus que 350. 

Éric Picotte, président de la division Molson du syndicat des Teamsters

Fin de la production rue Notre-Dame

Près de trois ans après le début du chantier, la construction du complexe brassicole comptant près de 2 millions de pieds carrés de plancher au total tire à sa fin.

Le déménagement vers Longueuil est déjà bien entamé. « Une très bonne partie de la distribution part déjà de Longueuil, dit M. Picotte. Les dernières routes partiront de la rue Dickson [précédent centre de distribution] en juillet. Le déménagement de la production est prévu pour la fin de l’été et l’automne », ajoute le président du syndicat, qui a visité récemment la nouvelle brasserie.

Équipée en neuf, sauf exception, la nouvelle brasserie devrait compter trois chaînes hautement productives : bouteilles, canettes et fûts.

Selon les chiffres dévoilés en 2019, la chaîne de canettes tournera à 1900 canettes par minute, avec possibilité de l’amener à 2100 canettes par minute. La chaîne de bouteilles roulera à 1000 bouteilles par minute. À titre de comparaison, la vieille usine du Vieux-Montréal comptait cinq chaînes.

La chaîne de canettes M4 sera la dernière à être démantelée. L’arrêt est prévu le 2 octobre prochain. Une bonne partie de ces équipements seront transférés à la nouvelle adresse. Molson avait investi 42 millions en 2011 pour sa chaîne de canettes.

– Avec la collaboration de William Leclerc, La Presse

[IluvMTL]

https://www.signmedia.ca/honouring-an-iconic-canadian-brand/

Almost every wall in the new Molson Coors brewery has been covered with graphics, creating a visual representation of the company’s past, present and future. Image courtesy Motive Media

By Holly Douglass

In the fall of 2021, Molson Coors Beverage Company moved out of their Rue Notre Dame brewery in Montreal and into their new, more modern home across the St. Lawrence River in Longueuil, Que. Molson was founded in 1786 by John Molson. In 2005, Molson merged with American giant MillerCoors to become Molson Coors.

With the interior of their new location, Molson Coors was looking to make a huge visual impact while maintaining a deep connection with the past. 

To help them with this task, the company enlisted the help of Motive Media, a large-format digital imaging company based in Bolton, Ont., whose work with Molson Coors has spanned decades. After many hours of consultations and planning, Motive Media designed and produced over 650 m2 (7000 sf) of vinyl cut lettering, glass privacy film, and digital imaging using all 3M premium films. Then, in October, three months after receiving the original scope of work, Motive Media sent a team to Montreal to install the graphics and oversee the project over a three-day period.   

Together, Molson Coors and Motive Media were able to use large-format digital imaging and other visual graphics to create an inspiring workplace—a brewery that honours the heritage of the iconic Canadian brand, and the three founders, while embracing the present and future of the company. 

The lobby contains images of years past, while incorporating the shape of the new Molson Coors Beverage Company logo. Photos courtesy Motive Media

Getting started: The concept, design, and production

Molson Coors knew their new space must reflect the company’s rich history and its founders: John Molson, Frederick J. Miller, and Adolph Coors. Moving from a location that had been inhabited for over 200 years was a big task. In July 2021, Molson Coors reached out to Motive Media and provided the scope of the project with a deadline of Oct. 29, 2021. A budget was established, and Motive Media immediately got to work gathering the information to get started with the design. Motive Media’s president and creative director, Kathy Cartan, flew to Montreal to go through the stacks and boxes of archives at the brewer’s headquarters. This provided a lot of the inspiration and images that were ultimately used throughout the space. Scanned photos from the archives, high-resolution files provided by Molson Coors, and some purchased images from stock websites were sorted and compiled as assets for the design work. After approximately 150 hours of design time, the designs were approved, and production began.

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Utilizing all 3M premium films, Motive Media printed, laminated, and vinyl cut all elements of the project in their production facility in Bolton. Printing was done on HP Latex printers, onto 3M IJ180MC and laminated with Matte 8520. This laminate reduces glare, which is ideal for interior corporate spaces, and it is also wipeable and extremely durable. Motive Media utilized 3M stock vinyl colours for various computer-cut portions, as well as products from 3M’s Fasara line for glass surfaces. 

Paying tribute to the past was a huge theme and focus that was kept in mind with every aspect of the design. However, it was important to also incorporate the current state of the brand. There are various elements that include Molson Coors Beverage Company’s new logo with features of the company’s past as well. An example of this can be seen in the front lobby—the outline of the logo was used, but old vintage photos fill the space.

Molson Coors also wanted the main meeting rooms to be an homage to the past. There were three main meeting rooms, one dedicated to each founder of the iconic brand. Frédéric Bourgeois-LeBlanc, senior specialist of corporate communications at Molson Coors, said, “As the company stems from the merger of Miller, Coors and Molson, we wanted to pay tribute to the three men who, each in their own time, had the vision of founding a brewery that would allow, in the centuries to follow, to create the Molson Coors Beverage Company we know today.”

In the Frederick J. Miller and Adolph Coors meeting rooms, a portrait of the founder (printed on canvas material and stretched over custom frames) and examples of their legacies were showcased. By using old photos and handwritten texts as the main source of design inspiration, their histories were brought back to life in the form of digital imaging.

Some of the other meeting rooms had a more modern feel and were named for ingredients used in the beer making process (barley, yeast, wheat, hops, water).

3M’s Fasara “Cloud” was applied to the glass walls of the meeting rooms to provide privacy, but also openness and to allow light to shine through.

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In the John Molson meeting room, the brewery’s showcase boardroom, an original oil painting of John Molson is the main focal point, surrounded by old photos of various contributions of the Molson family throughout the years that went far beyond the beer industry (a bank, steamboat, hospital, etc.)

Another way the heritage was incorporated was with the iconic “Molson clock.” At the original brewery, there was a specially designed clock that was mounted on the exterior of the building which had been there since the 1950s. It was originally designed and built so that it could be seen for miles and mounted on the tallest point of the building, right next to the logo. The clock could not be moved into the new location, but a small replica “skeletal clock” (a clock where the inner workings are hidden) was mounted to the lobby wall. The clock face was cut from plexiglass, wrapped in 3M film, and the hands and inner workings were supplied by a clockmaker who specializes in building clocks that only have the hands visible without a surrounding case (the inner workings of the clock were hidden behind the wall).

The project’s biggest reminder of the roots of the company was applied at the employee entrance. A massive mural of the original brewery is situated on the main facing wall of the staff lobby. This image was purchased from a stock image site and Motive Media’s graphic designer, Amy Syvret, applied many filters and did additional Photoshop work to the image to allow for it to be a whopping 13.4 m (44 ft.) wide and 5.5 m (18 ft.) high. It serves as a reminder to every employee as they enter the workplace that there is a long and rich history of Molson Coors. It also serves as a nostalgic piece for the many employees that have been working with the brand for years.

When asked how employees feel about the new space, Bourgeois-LeBlanc replied, “The main feedback we have received is that this renewed look brings soul and life to our workplace. Our people are quite motivated and feel that they are participating in writing a new chapter in the rich and voluminous history of Molson Coors.”

This vast project serves as a great example of how interior surfaces at a workplace can tell a story all on their own. With some imagination, good design, quality materials, and a willingness to think outside the box, interior spaces can be transformed from sterile, unexciting surroundings to pleasing, historical, and inspiring environments.

The John Molson meeting room, the brewery’s showcase boardroom. John Molson’s legacy is displayed on the walls – a legacy that spanned further than the founding of Molson in 1786.

Holly Douglass has over 25 years of experience in the graphics industry from production to operations to sales. She is currently director of sales for Motive Media in Bolton, Ont. For more information, contact her via email at holly@motivemedia.ca.

[L3G4CY]

Quand nous avons plus rien de positif dans le présent, on regarde le passé et on le réinvente en créant une "Légende" plus grand que nature. 

Molson-Coors, mais qui dont achète ça?! Ça goûte la pisse!!! 

C'est drôle, de nos jours les grandes entreprises se paye les frais de grand bureaux d'architecte, de designer de toutes sorte, de boîtes marketing nous font croire que cette façade est leurs réelle identité..? Ça suffit de prendre le monde pour des caves.. commencer à faire de la bonne bière. C'est comme les canadiens... commencer à faire une équipe de bon canadien ou québécois au moins lol..

 

[Le Roach]

Des photos de la nouvelle usine! La Presse

 

Le nouveau brassin de Molson Coors: https://lp.ca/ejbeHs?sharing=true

 

 

[Rocco]

Maintenant si ils pouvaient faire des bières qui ont de l'allure. Mon grand-père buvait de la Molson. Je connais personne qui en bois en bas de 40 ans. Pas une seule personne.

[budgebandit]

https://www.molsoncoors.com/brands/our-brands

Molson Coors is not just Molson and Coors... 

[SameGuy]

I was going to say they probably sell more hard seltzer and other fizzy alcoholic drinks than they do beer. The margin on some of that crap is truly insane. It’s like popcorn and fountain drinks at the Cineplex.