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    Canada Says Aloha to aloft

    Starwood Hotels' New Select-Service Hotel Brand, Created by the W Hotels

    Team, To Open Properties in Toronto and Dorval


    TORONTO, May 16 /CNW/ - Starwood Hotels & Resorts Worldwide, Inc.

    (NYSE:HOT) announced today at the Canadian Hotel Investment Conference, plans

    for two aloft hotels in Canada. These aloft properties, part of Starwood's new

    select service hotel brand, will be located in downtown Toronto and in Dorval

    at the Montreal Airport, and will be franchised under long-term license

    agreements with Starwood.

    In the same way W Hotels broke through the clutter of conformity in the

    upscale hotel arena, aloft - A Vision of W Hotels will raise the bar in the

    tired select-service category, delivering urban-inspired, loft-like guest

    rooms, enhanced technology services, landscaped outdoor spaces for socializing

    day and night and an energetic lounge scene to nearly 500 markets worldwide by


    "aloft has set out to eliminate the trials of travel by incorporating

    style, convenience and a social environment - similar to the atmosphere in W's

    Living Rooms - to an otherwise tired, lonely experience," said Brian

    McGuinness, VP, aloft brand development. "We're excited about moving into

    Canada - clearly aloft has made a strong connection with the development

    community in North America and around the world."

    aloft guest rooms will feature 9-foot ceilings, oversized windows to

    maximize natural light and create a residential feel, ultra-comfortable beds,

    well-designed workspaces, and wireless access throughout the property. The

    hotels will also feature re:fuel, a gourmet grab & go food and beverage

    concept featuring signature sweet, savoury and healthy foods, 24 hours a day,

    as well as a destination bar for unwinding, aptly named w xyz.

    The aloft Toronto will command a superb address in the dynamic Niagara

    St. and Portland St. enclave. The hotel will feature 250 guest rooms in a

    brand new construction high-rise concept. The site, adjacent to picturesque

    Victoria Memorial Square Park, backs onto Front St. West, with the arrival

    court and main entrance on Niagara St. The area is fast becoming known for

    lifestyle offerings, including some of the city's best restaurants and hippest

    residential projects. The developer, owner/operator is Manga Hotels

    International, which is owned by Dave Toor. Construction is slated to begin

    mid-2007, with a projected opening in late 2008.

    The aloft Dorval will offer travellers at Pierre Elliot Trudeau

    International Airport a refreshing new place to stay. The new hotel, featuring

    136 loft-like guest rooms, will be located right at the entrance to the

    bustling airport. The developer and owner/operator is the Silver Hotel Group,

    owned by Deepak Ruparell. Construction is slated to start in late 2006, with a

    projected opening some 12 - 18 months later.

    "We are thrilled to be bringing the aloft concept to life in this

    vibrant, hip area of Toronto," said Dave Toor, President & CEO, Manga Hotels

    International. "aloft hotels brings a unique sense of style and service to our

    guests that will bring something fresh and exciting to the market. It is great

    to be working with the team at Starwood as they continue to raise the bar."

    "It is very exciting for us to have the opportunity to be on board as

    this new brand takes off in Canada," said Deepak Ruparell, President, Silver

    Hotel Group. "We believe that aloft hotels will offer travellers a new twist

    on their hotel stay, offering a stylish, refreshing alternative to what's

    currently out there."

    Each aloft hotel will incorporate W's heritage: a totally sensory

    experience, design integrity and attention to materials as much as to details.

    Design visionary David Rockwell and the Rockwell Group, whose award-winning

    projects include the Kodak Theater, Nobu and the W Union Square, collaborated

    on aloft's design.

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    it says:


    will be located right at the entrance to the

    bustling airport.


    so this means next to the renovated Hilton ?

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