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Canada Says Aloha to aloft

Starwood Hotels' New Select-Service Hotel Brand, Created by the W Hotels

Team, To Open Properties in Toronto and Dorval


TORONTO, May 16 /CNW/ - Starwood Hotels & Resorts Worldwide, Inc.

(NYSE:HOT) announced today at the Canadian Hotel Investment Conference, plans

for two aloft hotels in Canada. These aloft properties, part of Starwood's new

select service hotel brand, will be located in downtown Toronto and in Dorval

at the Montreal Airport, and will be franchised under long-term license

agreements with Starwood.

In the same way W Hotels broke through the clutter of conformity in the

upscale hotel arena, aloft - A Vision of W Hotels will raise the bar in the

tired select-service category, delivering urban-inspired, loft-like guest

rooms, enhanced technology services, landscaped outdoor spaces for socializing

day and night and an energetic lounge scene to nearly 500 markets worldwide by


"aloft has set out to eliminate the trials of travel by incorporating

style, convenience and a social environment - similar to the atmosphere in W's

Living Rooms - to an otherwise tired, lonely experience," said Brian

McGuinness, VP, aloft brand development. "We're excited about moving into

Canada - clearly aloft has made a strong connection with the development

community in North America and around the world."

aloft guest rooms will feature 9-foot ceilings, oversized windows to

maximize natural light and create a residential feel, ultra-comfortable beds,

well-designed workspaces, and wireless access throughout the property. The

hotels will also feature re:fuel, a gourmet grab & go food and beverage

concept featuring signature sweet, savoury and healthy foods, 24 hours a day,

as well as a destination bar for unwinding, aptly named w xyz.

The aloft Toronto will command a superb address in the dynamic Niagara

St. and Portland St. enclave. The hotel will feature 250 guest rooms in a

brand new construction high-rise concept. The site, adjacent to picturesque

Victoria Memorial Square Park, backs onto Front St. West, with the arrival

court and main entrance on Niagara St. The area is fast becoming known for

lifestyle offerings, including some of the city's best restaurants and hippest

residential projects. The developer, owner/operator is Manga Hotels

International, which is owned by Dave Toor. Construction is slated to begin

mid-2007, with a projected opening in late 2008.

The aloft Dorval will offer travellers at Pierre Elliot Trudeau

International Airport a refreshing new place to stay. The new hotel, featuring

136 loft-like guest rooms, will be located right at the entrance to the

bustling airport. The developer and owner/operator is the Silver Hotel Group,

owned by Deepak Ruparell. Construction is slated to start in late 2006, with a

projected opening some 12 - 18 months later.

"We are thrilled to be bringing the aloft concept to life in this

vibrant, hip area of Toronto," said Dave Toor, President & CEO, Manga Hotels

International. "aloft hotels brings a unique sense of style and service to our

guests that will bring something fresh and exciting to the market. It is great

to be working with the team at Starwood as they continue to raise the bar."

"It is very exciting for us to have the opportunity to be on board as

this new brand takes off in Canada," said Deepak Ruparell, President, Silver

Hotel Group. "We believe that aloft hotels will offer travellers a new twist

on their hotel stay, offering a stylish, refreshing alternative to what's

currently out there."

Each aloft hotel will incorporate W's heritage: a totally sensory

experience, design integrity and attention to materials as much as to details.

Design visionary David Rockwell and the Rockwell Group, whose award-winning

projects include the Kodak Theater, Nobu and the W Union Square, collaborated

on aloft's design.

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