jesseps Posted April 14, 2010 Share Posted April 14, 2010 U.S. retailer Limited Brands Inc. said Wednesday it plans to expand in Canada and the Middle East. The company said it is creating Limited Brands Canada, based in Montreal, to support the Canadian expansion of its retail chains including La Senza, Bath and Body Works, Victoria's Secret and Victoria's Secret Pink. Limited also announced a franchise partnership with M.H. Alshaya Co. to operate stores in the Middle East, starting with Bath and Body Works stores in the region later this year. In addition, the company said it will consolidate the creative and merchant leadership of its international businesses at its world headquarters in Columbus, Ohio. Limited Brands shares were down 17 cents, or 0.6 per cent, at $27.02 (U.S.) in morning trade on the New York Stock Exchange. (Courtesy of The Globe and Mail) I have a feeling many women will be happy with this news. Link to comment Share on other sites More sharing options...
jesseps Posted April 14, 2010 Author Share Posted April 14, 2010 Also ONLY NY setting up shop at Promenade downtown. Link to comment Share on other sites More sharing options...
GDS Posted April 14, 2010 Share Posted April 14, 2010 50 jobs from Montreal are moving to Ohio as part of this annoucement Link to comment Share on other sites More sharing options...
Kotar Posted April 14, 2010 Share Posted April 14, 2010 The company said it is creating Limited Brands Canada, based in Montreal, to support the Canadian expansion of its retail chains including La Senza, Bath and Body Works, Victoria's Secret and Victoria's Secret Pink. That would imply bringing jobs here, no? Link to comment Share on other sites More sharing options...
GDS Posted April 14, 2010 Share Posted April 14, 2010 That would imply bringing jobs here, no? Ya - retail jobs, I am talking head office. Link to comment Share on other sites More sharing options...
Kotar Posted April 14, 2010 Share Posted April 14, 2010 If its supporting the canadian expansion, then there would be more than jsut retail. It would also include warehousing, transportation, and some kind of management. It's hard to beleive they would move people out while trying to expand. I don't doubt you, but it just doesn't make sense to me. Link to comment Share on other sites More sharing options...
SPQR Posted April 14, 2010 Share Posted April 14, 2010 (Courtesy of The Globe and Mail) I have a feeling many women will be happy with this news. Women? heck I'm happy too. Link to comment Share on other sites More sharing options...
MTLskyline Posted April 14, 2010 Share Posted April 14, 2010 Women? heck I'm happy too. Are you going to start stealing their flyers? Link to comment Share on other sites More sharing options...
GDS Posted April 15, 2010 Share Posted April 15, 2010 If its supporting the canadian expansion, then there would be more than jsut retail. It would also include warehousing, transportation, and some kind of management. It's hard to beleive they would move people out while trying to expand. I don't doubt you, but it just doesn't make sense to me. Limited Brands to add 50 or more jobs in central Ohio Changes on international front will consolidate creative work in Columbus Wednesday, April 14, 2010 03:05 PM By Tim Feran THE COLUMBUS DISPATCH At least 50 new jobs will be created at Limited Brands as part of its new international strategy that will create a separate division for Canada and shift certain creative functions from Canada to its Columbus headquarters. Limited Brands Canada will be based in Montreal and will focus on Canadian retail activity involving its La Senza, Bath and Body Works, Victoria's Secret Pink and Victoria's Secret chains, said Martin Waters, executive vice president, international. The new division will be led by Joanne Nemeroff, who will retain her title as president of La Senza. That Canadian chain, purchased by Limited Brands in 2007, features intimate apparel and loungewear. In all, there will be about 100 employees in Columbus for the new Limited Brands Canada division, Waters said. "We will be offering the opportunity to 50 people in Montreal to transfer to Columbus," he said. "Your guess is as good as mine if they will take that opportunity." The Columbus employees will focus on marketing and design while the Montreal staff will focus on store operations. "Some of the Columbus staff may already be working for us, but I suspect that many will be new hires," he said. The changes are expected to take place in the next three months, Limited Brands officials said. In the three years since acquiring La Senza, Limited Brands has opened some Victoria's Secret stores in the same markets. The two lingerie brands are different enough that they have helped the company gain a greater market share. "We think that the two brands together can give us a very, very dominant market position," Waters said. Limited Brands also announced an agreement with M.H. Alshaya Co. to operate franchised stores in the Middle East. Bath and Body Works stores will be the initial focus of this relationship, with the first stores to open in the region this year. Link to comment Share on other sites More sharing options...
SPQR Posted April 16, 2010 Share Posted April 16, 2010 Are you going to start stealing their flyers? Heh no, I just appreciate ladies in lingerie. Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.