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Top Asian team at global business challenge

31 March 2008

 

NUS' MBA team beat more than 270 Asian teams to emerge the best in the continent at Cerebration 2008, with DBS as principal sponsor. The Competition is an annual global business challenge organized by the NUS Business School.

 

The team finished second overall among the more than 450 participating teams from 200 business schools worldwide. HEC Montreal team emerged the champion, with the London Business School and McGill University completing the final field of four.

 

Now in its fourth year, the competition gives MBA students a chance to devise global business expansion strategies for participating Singapore companies -- Brewerkz Restaurant and Microbrewery, Expressions International and Qian Hu Corp. Each team had to study its chosen firm and come up with strategies based on the firm’s unique profile and target market.

 

This is the second straight year that the NUS team has finished second in the competition, reflecting the School’s global ranking of the top 100 business schools for its MBA program.

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