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In this second annual survey to measure and monitor consumer behaviors that have an impact on the environment, National Geographic and the international polling firm GlobeScan have found an increase in environmentally friendly consumer behavior in 13 of the 14 countries that were surveyed in both 2008 and 2009. This year's survey added consumers from three countries, for a total of 17.


Findings from the inaugural Greendex survey in 2008 raised concerns about what economic development and the material aspirations that come with it would mean for the impact that the average consumer in rapidly developing countries has on the environment. At the same time, the results reminded us that consumers in wealthy countries have a proportionately greater impact on the environment than others—and that they can and should make more sustainable choices.


(Courtesy of National Geographic)



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