Jump to content

Recommended Posts

Michael Phelps, the billion dollar man?

 

phelps2.jpg

 

"In the heat and intensity of this event it may seem that his earning power is limitless, but you have to pull back and look at someone like Tiger Woods who has performed at a top level for years and years in front of the world," he said.

 

"The Olympics is only held once every four years. After a year to so Americans forget about the Olympics and move to stars they see more. Kids want someone else on their Weetabix box."

 

THE PHELPS PHENOMENON

 

Phelps is already the epitome of the modern American corporate Olympian with the Phelps Machine in full swing before he topped the record nine gold tally held by Spitz and Carl Lewis, Finnish runner Paavo Nurmi and Soviet gymnast Larysa Latynina.

 

Portnoy said Phelps's youth and composure under pressure made him a marketer's dream. The only blotch on his record was an arrest for drinking and driving in 2004 for which he apologized.

 

"In the short term, he is a gold mine because he represents everything that is pure, young, strong and visionary about America. We haven't had anyone of this significance since Mark Spitz," said Portnoy.

 

"Guaranteed there will be marketers wanting a piece of him that make no sense and it will interesting to see how his handlers cope with this and if they get greedy because the Olympics has a narrow avenue of marketability."

 

Phelps, who became a professional swimmer at 16 and a millionaire by 18, has sponsors, agents, lawyers, accountants, charities, his own website in English and Chinese, and even his own logo with a wave-like blue M and red P over his name.

 

An Octagon spokesman said his sponsors were credit card company Visa Inc., Speedo, watch maker Omega, AT&T Wireless, energy food company PowerBar. Kellogg's, Rosetta Stone, and PureSport. He declined to say what they paid Phelps.

 

Within seconds of Phelps's snapping up his 10th gold medal, Visa released a special edition television commercial commemorating his title as the most decorated Olympian.

 

"You need to be out there early and establish your affiliation with the property, Michael Phelps," said Michael Lynch, head of global sponsorship management at Visa whose relationship with Phelps dates back to 2002.

 

"His performance here will benefit us as it will add to the visibility we will get through this affiliation ... and his earning ability will increase, there's no question of that."

 

http://www.reuters.com/article/newsOne/idUSPEK5905620080814?pageNumber=3&virtualBrandChannel=

 

 

Link to comment
Share on other sites

Il y a plusieurs experts en finances qui disent que Tiger Woods sera le premier athlete a atteindre la marque de 1 milliards de $ d'accumulé dans sa carrière. Ils croient qu'il va atteindre cette marque en 2010.

 

Dites vous que ses gains au Golf comptent pour à peine 10% de toute l'argent qu'il a gagné en carrière. Juste Nike lui verse 90 millions$ par année et Buick lui offre 35 million$ par année!

Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
 Share

×
×
  • Create New...
adblock_message_value
adblock_accept_btn_value