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Habs 'recession-proof' Canadiens anniversary merchandise is selling well. and the team even has an authorized special edition Monopoly game By MIKE KING, The GazetteJanuary 9, 2009 8:03 AM Being a sports monopoly with a merchandising power play extending to its own Monopoly board game has helped insulate the Montreal Canadiens from an economic slump affecting other teams and even entire leagues, a Concordia University marketing professor says. "The Canadiens and the New York Yankees may be the only two franchises that are recession-proof," said Bruno Delorme, a sports marketing and management professor at Concordia's John Molson School of Business. He called the century-old hockey team an anomaly in the sports world for its continued success during difficult financial times and offered reasons for the club's ability to remain prosperous. First, there's the monopoly of being what Delorme described as "the only true professional North American-wide sports franchise" in town. Second, the team is celebrating its 100th anniversary this season, boosting its already rich heritage. The official team boutique at the downtown Bell Centre has been expanded to accommodate additional souvenirs marking the centennial celebrations, items ranging from reproductions of vintage jerseys to an authorized special edition Habs Monopoly game. Anniversary merchandise creates a large revenue stream, said Delorme, who admitted to "buying a brick myself" in reference to the 20,000 personalized bricks being sold in Centennial Plaza outside the Bell Centre. The commemorative bricks, which can be inscribed with names and messages, range in price from $175 to $799 plus tax. Struggling corporations like the Big Three U.S. automakers are drastically cutting back sponsorship dollars for sports - something Delorme said especially affects the National Basketball Association, National Football League, Major League Baseball and their teams. But the impact is less on the National Hockey League because "hockey is a more gate-driven sport." Also playing in the Habs favour is a phenomenon Delorme pointed to: "when there's a recession, people tend to look to sports for escapism." Asked to comment on Delorme's remarks, Donald Beauchamp, team vice-president of communications, said the privately owned Canadiens don't discuss the business side of the operation. mking@thegazette.canwest.com © Copyright © The Montreal Gazette
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Associated Press: Montreal police learned from previous school shootings
un sujet a posté mtlurb dans L'actualité
Montreal police learned from previous school shootings By The Associated Press When a lone gunman entered Dawson college in Montreal and began shooting last September, police counted on new procedures and a bit of luck to neutralize the assailant quickly. Kimveer Gill, 25, opened fire at the downtown Montreal college last September, slaying a young woman and wounding 19 other people before he turned the gun on himself as police cornered him. As luck would have it police officers on the scene for an unrelated matter were rapid first responders able to spot the suspect. But in a city which had seen two college shootings in the 17 previous years, police had also gained experience from the previous incidents to keep the situation from getting out of control. Montreal Police Chief Yvan Delorme said last September that precious lessons learned from other mass shootings had taught police to try to stop such assaults as quickly as possible. "Before our technique was to establish a perimeter around the place and wait for the SWAT team. Now the first police officers go right inside. The way they acted saved lives," he said. Montreal police refused to comment Monday about the tragic shooting at Virginia Tech, but as Americans try to make sense of the deadliest campus massacre in U.S. history which left at least 33 dead, including the gunman, questions have begun to emerge about the time allowed to elapse before authorities contained the shooting. In Canada the lessons were painfully learned from the Dec. 6, 1989 college shooting at Montreal's Ecole Polytechnique, Canada's bloodiest, during which Marc Lepine entered a classroom at the engineering school, separated the men from the women, told the men to leave and opened fire, killing 14 women before killing himself. While shots rang out at Ecole Polytechnique emergency personnel "had a perimeter outside and they waited. No one went inside," Delorme recalled last September. Another shooting in Montreal occurred in 1992, when a Concordia University professor killed four colleagues. By last September Montreal officers had changed their modus operandi and rushed into the building only a few minutes after the gunman. "This time it was very efficient, very proactive," Delorme then said. Aaron Cohen, a SWAT trainer based in California, said time is of the essence during such circumstances, as the quick intervention in Montreal eventually showed, avoiding a similar bloodbath. "While they wait another innocent person is dead. There's just no time to sit around," Cohen told Canada's CBC TV. "It has to be fast. On Monday a gunman opened fire in a Virginia Tech dorm and then, two hours later, shot up a classroom building across campus, killing 32 people in the deadliest shooting rampage in U.S. history. The gunman committed suicide, bringing the death toll to 33. Virginia Tech President Charles Steger said authorities believed that the shooting at the dorm was a domestic dispute and mistakenly thought the gunman had fled the campus. Copyright The Associated Press 2007. All Rights Reserved Copyright 2006 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
