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Launch of a love affair Ratings for Lévesque’s TV program sometimes hit an amazing 100 per cent by Daniel Poliquin on Thursday, September 24, 2009 10:20am - 0 Comments macleans.ca By the mid-1950s, Quebecers, like most other Canadians, had fallen in love with television. So overwhelming was the coup de foudre that although in some regions near the U.S. border only American broadcasts would come in, unilingual French Quebecers lapped it up anyway. Kids could be seen in the streets of small towns re-enacting their favourite show, The Adventures of Kit Carson, speaking in a made-up mumbo-jumbo language they believed was English. That was how it sounded to them anyway. Four out of five households in the province had a television set. And when the French-speaking people of Canada were all able to view locally made, francophone productions, they became a tight-knit virtual family, discussing at length the ending of the last sitcom or drama millions of others had watched, adopting as their own actors and actresses they had grown fond of, or, conversely, expressing unanimous hate for TV villains like Séraphin, the miser in the seemingly endless Les Belles Histoires des Pays d’En-Haut, which everybody watched. For good reason, too: there was only one French-language TV station; Radio-Canada’s monopoly ensured that all, and I mean all, francophones growing up in Quebec in the 1950s and 1960s shared a single TV culture. Lévesque was a regular commentator on current events programs, but he was mainly heard on the radio—until someone at Radio-Canada had the good sense to give him his own television show in October 1957. Here begins the legend of René Lévesque. The show was called Point de mire (Focal Point) and it was a 30-minute live broadcast first airing on Sundays at 11:15 p.m., and later, due to the show’s growing popularity, on Tuesdays at 10:30 p.m. For many, it was another coup de foudre. Here was this little man with the funny voice, equipped with a blackboard, a pointer, and maps, explaining the outside world to French-speaking Canadians, talking very fast but using only intelligible words. Let me paraphrase him: “Good evening. Thank you for joining me. Tonight, we are off to the Suez. It’s in Egypt, the land of the pharaohs that became mummies, you know, the land of the pyramids and the Sphinx. Here on the map is a canal, called Suez, built by French and British engineers in the last century. You can see here that it links up the Mediterranean and the Red Sea. So a very important route for international trade, because, thanks to the canal, ships stopped having to go all around the African continent to take their goods to the Orient, or the other way around. See?” (He would circle Africa with his pointer.) “Without Suez, the cup of tea from India you just had would cost you more because it would have to travel much farther. You follow me? Now, the Egyptians no longer have pharaohs. Egypt is now a republic, led by a man they call the Raïs—which means ‘president’ in Arabic—a man by the name of Nasser. So . . .” And on he would go. For many Quebecers with little schooling, Point de mire became their first window on the world. Not everybody watched, but those who did were enthralled, especially news junkies and all those hungry for knowledge. And in Duplessis’ Quebec, there were a lot of them. Thanks to the Radio-Canada monopoly, Lévesque’s ratings sometimes reached 100 per cent: a dream for any broadcaster and now an impossible feat, even on a day such as Sept. 11, 2001. To take the helm of Point de mire, Lévesque had had to give up his comfortable job as a broadcaster, with the guaranteed income, pension, and other benefits. But he was now earning $20,000 a year—more than any cabinet minister, provincial or federal. The real payoff, however, was instant celebrity. René Lévesque was now the star journalist who could explain the school desegregation in Little Rock, Ark.; the violent decolonization of Algeria; or the partition of Berlin and Cyprus. He could not walk the streets of Quebec without being accosted by adoring fans who would stop him to shake his hand and thank him. And he was more than loved; he was respected. In the words of novelist and social commentator Jacques Godbout, Lévesque was Quebec’s “first lay teacher.” Of course, the viewers did not see the man who never read his fan mail and never returned phone calls. Undisciplined but hard-working, incessantly feasting on magazines and newspapers in his smoke-filled office or at McGill’s nearby library to prepare for his weekly rendezvous with live television. Stressed out, as we would say today, but always focused. The badly dressed and unsuspected Lothario with doubtful hygiene who ate, talked, and smoked all at once, leaving a mess behind him all the time, driving like a madman in the streets in Montreal. Famous for his all-night poker playing, his chain-smoking; fond of sleeping late and seldom on time for appointments. Never at home, never where he was supposed to be. It was as though he was living three lives at the same time. During those years that he met Pierre Trudeau. The meeting took place in the Radio-Canada cafeteria, where artists and journalists congregated between assignments to talk and reshape the world in keeping with the fantasies and ideals in vogue. Trudeau was then a law professor and sometime TV commentator known for his scathing wit and erudition. He was well travelled, one of the few men in Canada who had visited China and reported on it. His Cité Libre was one of the very rare publications that dared to criticize Duplessis and public policy. Its circulation was of confidential proportions, but it was influential within the small, thinking elite of the era. The person who introduced them was journalist Gérard Pelletier, who was a friend of both Trudeau and Lévesque. For once, as Pelletier said later, Lévesque was not running, slowed down by the overflowing cup of coffee in his one hand and the stack of newspapers under his other arm. Pelletier motioned to him to come and sit down with him and the slightly balding man with the piercing blue eyes. He had wanted the two to meet for a long time. For the occasion, Trudeau put on his best snotty-nosed behaviour, complete with the French mid-Atlantic accent he had acquired at Montreal’s Jesuit-run Brébeuf College. Lévesque played the nonchalant TV star. This is how Pelletier remembers their conversation. I’ve added what I imagine must have been their internal dialogue in square brackets. Trudeau: Ah, the famous René Lévesque! How do you do? [Your Point de mire celebrity does not impress me at all, you should know that.] You speak well, sir, very well, but tell me something: can you write, too? Lévesque: Yes, but you know, writing takes time . . . [Don’t even think for a minute I would waste a second reading your Cité Libre . . .] Trudeau: Yes, you are right. You need time, and you also need to have ideas of your own, things to say, you know . . . [Watch out, buddy, I bite too.] The two were chalk and cheese from the get-go. They would meet again. From Extraordinary Canadians: René Lévesque by Daniel Poliquin. Copyright © Daniel Poliquin, 2009. Reprinted with permission of Penguin Group (Canada).
L'économie chancelante n'effraie pas le grand patron du Groupe Canam, qui contemple son cinquième ralentissement. Pour en lire plus...