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Icon of city's night sky going high-tech The Gazette Published: 6 hours ago The iconic clock atop the Molson Canada brewery tower facing downtown Montreal has gone high-tech. Over the past several weeks, the neon tubing in the clock and company logo were replaced with light-emitting diode (LED) bulbs, providing an energy-saving source of light that is more direct as well as higher in output and lower in wattage. The switch will allow Molson to save 72 per cent of its energy consumption to operate the largest functioning timepiece in the province at 13.8 metres in diameter. "Our hexagonal clock in the shape of the original label for Molson Export has been an iconic figure on the Montreal landscape helping keep the tempo for neighbours for more than 50 years," said Serge Chevrier, who is responsible for its upkeep. "Every year, in case of a break or during maintenance, many residents of the Ville Marie borough call us to say the Molson clock isn't working and asking when it will be functioning again," Chevrier said. "It seems the clock is essential to their daily lives." Molson spokesperson Marie-Hélène Lagacé said the beermaker is swamped with calls twice a year when the time changes and the clock isn't immediately adjusted. She said it takes up to 48 hours to make the necessary changes to the clock, which was built in 1950. Lagacé said Molson made the change to reduce its environmental footprint. LED lights last six times longer than neon lights, yet consume only 28 per cent as much energy.
Siberian start for EVE architects Erick van Egeraat has started construction of the Trade and Entertainment Center 'Vershina' for client SKU. The award-winning 35,000 m2 project is located in Surgut, Siberia, Russia. The design features a large central mass visually divided into discrete sharp volumes by transparent cuts in the façade. These 'lines of light' allow daylight in and artificial light radiate out at night. Corresponding with the long and dark winter nights of Siberia, this play of light makes the building an illuminated icon in the midst of the repetitive panel housing of the city. The heart of Vershina is occupied by an immense atrium stretching across all levels, thereby offering visitors room for social interaction sheltered from the Siberian cold. The complex will house shops, sports facilities, restaurants, bars and clubs. Vershina will open in the summer of 2008. http://www.worldarchitecturenews.com/index.php?fuseaction=wanappln.projectview&upload_id=470
Canada is the center of the world. You didn’t know that? Oh, yeah. See, your trouble (as always, I address the mirror) is you’ve got Mercator’s projection in your mind—which tells you nothing about the way things really are: It was invented in 1569 for sailors, who couldn’t conveniently fit a globe—the very idea of a globe was new then—into the situation room. And despite the fact that it’s so distortive it’s the icon of news programs, weather reports, travel agencies, Google Maps—it’s our image of what the world looks like. Plus sur le Canada, le Québec, le froid de cet écrivain maintenant chaudement installé en Grèce. Cold Comfort: Notes on Canada