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Montreal has a hot brand City should plug culture: minister By LYNN MOORE, The GazetteFebruary 21, 2009 Montreal should be "branding" itself as a major cultural and creative capital using institutions such as the Canadiens, the Montreal Symphony Orchestra and Montreal International Jazz Festival, Quebec's minister of economic development told a gathering of business leaders. The global finance crises has exasperated setbacks such as the loss of the Grand Prix Formula 1 racing event while continuing job and production cuts by major companies have shaken citizens and business leaders alike, Raymond Bachand told a Metropolitan Montreal Chamber of Commerce luncheon. "I want to tell you that the solutions (to shaken confidence and setbacks) are staring us in the face ... and are under our feet, if only we would see them," Bachand said. Bachand's reference to the Canadiens as a "one of the best-known trademarks in the world" prompted a wave of laughter from the audience. A front-page article in yesterday's La Presse linked three Canadiens players with one of the suspects arrested last week in a police operation targeting organized crime. "When one journalist makes a mistake, we don't condemn all media (outlets). And just because one player makes a mistake, we don't forget about 100 years of history," Bachand said. [email protected] © Copyright © The Montreal Gazette