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  1. Montreal, March 21st, 2012 - Ivanhoé Cambridge has selected Sid Lee Architecture, in collaboration with Sid Lee, to re-envision the Rockhill multi-residential complex, located in Montreal. "We are thrilled for the chance to work with Ivanhoé Cambridge Residential on the new Rockhill. This complex is part of Montreal's urban landscape and taking part in its revitalization is an honour for us," explains Jean Pelland, architect and senior partner. "This partnership with Ivanhoé Cambridge will allow Sid Lee Architecture to bring a fresh perspective to a building that has left its mark on Montreal." The idea is to breathe new life into the apartments and into this six-building complex, located at the foot of Mount Royal and 10 minutes from downtown Montreal. For Sylvain Fortier, president of the residential entity of Ivanhoé Cambridge, Sid Lee Architecture's approach really shines a spotlight on the Rockhill as a whole, with architecture being integrated not only into the infrastructure, but also the branding. Their ventures in residential real estate, urban development and retail are proof of their expertise and we believe that they are the best professionals for the project. In order to relive its glory days of the 1960s, the Rockhill, a multi-residential rental complex, will undergo a modernization, both architecturally speaking and in terms of branding, thanks to the teams at Sid Lee Architecture and Sid Lee. Due to its expertise in the fields of urban, architectural and interior design, Sid Lee Architecture was selected to re-envision the complex. The two teams will also be responsible for producing the strategy behind the new Rockhill, in line with Ivanhoé Cambridge Residential's vision of offering quality multi-residential housing in up-and-coming neighbourhoods boasting interesting perspectives. The Rockhill is located in Montreal's Côte-des-Neiges neighbourhood and comprises six rental buildings, over a thousand apartments and a small shopping mall. Built in the 1960s, it was Ivanhoé Cambridge's first multi-residential acquisition in Quebec. About Sid Lee Architecture – Founded in 2009 following the integration of architecture firm NOMADE (founded in 1999), Sid Lee Architecture is a partnership between seasoned architects and urban designers Jean Pelland and Martin Leblanc, and Sid Lee, a global commercial creativity company. Established in Montreal, with satellite offices in Amsterdam (Netherlands) and Paris (France), Sid Lee Architecture boasts a team of 25 architects, technicians, designers, managers and support personnel. This multidisciplinary team enjoys a solid reputation, having successfully carried out many large-scale projects. Sharing common views on interior design, brand strategy, urban approach, and the role of context, the Sid Lee Architecture team has had the opportunity to put its knowledge and expertise to work, successfully completing a wide range of multidisciplinary projects. About Sid Lee – We are a multidisciplinary creative team of 600 artisans of many persuasions. We work globally for top-tier clients from our Montréal, Amsterdam, Paris, Toronto and Austin ateliers. We are people passionate about embedding brands, products, spaces and services with meaning and resonance. Find us on Facebook: Follow us on Twitter: Credits Client: Ivanhoé-Cambridge Architecture: Sid Lee Architecture Branding: Sid Lee Interviews available upon request
  2. Un tour de table avec des spécialistes en marketing et branding (ainsi que Richard Bergeron). À écouter, et on reparle de vos réactions.
  3. a la vieille des jeux de vancouver, j'ai pense vous faire part d'une idee qui me trotte dans la tete depuis quelques temps et qui a un lien avec notre propre heritage olympique. en fait, ce n'est pas vraiment la vision d'un element concret que je voudrais proposer ici, mais bien simplement un concept, un 'branding' si vous voulez, que la ville pourrait utiliser pour designer le quadrilatere abritant toutes les installations a caractere sportif & scientifique sur notre site olympique. du jardin botanique au centre de medecine sportive, en passant par le biodome , la piscine olympique, le stade saputo et l'eventuel planetarium, ce branding servirait a la fois de trait d'union entre ces differents lieux, tout en aidant a augmenter la visibilite certaine d'entre elles qui en aurait peut-etre besoin (comme euh euh un stade fucking olympique de 70 000 places?). elle officialiserait aussi l'endroit comme etant designe a ces spheres d'activites, encourageant donc d'y concentrer de futures installations connexes comme un musee d'histoire sportive, d'histoire naturelle, ou de nouveaux centres d'entrainements pour notre equipe de la NBA, mettons .. quand on regarde de terrible etat de certains racoins du site, on a pas vraiment l'impression qu'on se souvient qu'on y a tenu des jeux olympique - la seule indication restante etant quelques drapeaux ici et la et une enorme tour en beton un peu penchee. fournir aux lieux une vocation propre aiderais peut-etre a renverser cette tendance..