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Ogilvy, Holt Renfrew to merge into luxury megastore

Construction will begin in 2014, with a design celebrating ‘familiar elements of the distinctive and stylish Ogilvy building’

 

MONTREAL — It’s official: luxury retailers Ogilvy and Holt Renfrew will merge into one massive store in 2017 as Holt Renfrew leaves its Art Deco premises and moves to an expanded Ogilvy’s store.

 

And Ogilvy has won the top billing on the new 220,000-square-foot store, which will take the rather clunky name “Ogilvy, part of the Holt Renfrew & Co. collection.”

 

In French, the name will be Ogilvy, membre de la collection Holt Renfrew & Co.

 

The announcement came Tuesday following more than two years of speculation that just this was in the works after Selfridges Group Ltd. — owners of Holt Renfrew, Loblaws and the Selfridges department store in the U.K., among other retailers — bought Ogilvy in the fall of 2011.

 

Details of the $60-million expansion will be revealed later Tuesday as Holt Renfrew president Mark Derbyshire and the newly named senior vice-president of the store, Joanne Nemeroff, formerly of La Senza, meet with staff, tenants and media.

 

Both Ogilvy and Holt Renfrew are heritage brands founded in Quebec: Ogilvy in 1866 in Montreal, Holt’s in 1837 in Quebec City.

 

Ogilvy’s, on Ste. Catherine St. W. at the corner of de la Montagne, is the larger property, with 120,000 square feet, about 80 per cent of it leased to tenants like Ports 1961, Louis Vuitton and Les Chaussures Ogilvy, operated by the Jean-Paul Fortin group. Design Louis George has already announced it is moving to new quarters on Côte de Liesse Rd.

 

Which tenants will remain is not known. A mix of leased tenants will remain, according to the initial media release.

 

Holt Renfrew, just up the street on de la Montagne, has 64,000 square feet and in-house boutiques including Chanel, Hermès and Dior. A new Prada boutique is planned.

 

Construction on the new store will begin in 2014, with a new design celebrating “familiar elements of the distinctive and stylish Ogilvy building,” with expansion on the site of the former Hotel de la Montagne.

 

The concept is unique to the Holt Renfrew chain, with 10 luxury stores across Canada, plus a pop-up at Toronto’s Yorkdale mall. In a heated retail environment with the coming influx of major U.S. retailers like Nordstrom’s Rack and Saks, Holt Renfrew introduced a new concept lower-end store, hr2, the first of which opened in Brossard’s Dix 30 in March.

 

Both Holt Renfrew and Ogilvy will remain open during construction.

 

Plans for the Holt Renfrew site will be revealed later, but it is expected to include retailers.

 

 

http://www.montrealgazette.com/business/Ogilvy+Holt+Renfrew+merge+into+luxury+megastore/9184379/story.html

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Membres prolifiques

Le projet de mars 2012 sur de la montagne

 

Y-avait-t-il des changements prévus pour cette façade aussi?

 

http://www.retail-insider.com/2012/10/montreals-ogilvy-to-become-holt-renfrew.html

 

Ogilvy+Montreal+Corner+Rendering+Holt+Renfrew+Tower.png

 

 

Ogilvy+Montreal+Tower+Expansion+Rendering+de+la+Montaigne.png

 

Ogilvy+Montreal+Expansion+Plan+Drawing.png

Modifié par IluvMTL
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Il y a 5 heures, SkahHigh a dit :

Oui je n'ai pas réussi à trouver le post original. Admin?

On s'en occupe. 

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