Hôtels Jaro to give Old Montreal parking garage a luxury facelift
MIKE KING, The Gazette
Published: 7 hours ago
Yet another new luxury hotel will be setting up in Old Montreal.
Les Hôtels Jaro, a family-owned company operating out of suburban Quebec City, purchased a former parking-garage lot at the corner of Notre Dame and St. François Xavier Sts. for its first venture away from the provincial capital.
"We bought the land there this summer and are starting plans for a 300-room, 10-storey hotel," Jaro general-manager Marlène Robitaille confirmed yesterday from the head office in Ste. Foy.
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Robitaille, who runs the company with two sisters and their developer-father Jacques Robitaille (for which Jaro is named), refused to discuss further details about the Montreal project.
Jacques-Alain Lavallée, spokesman for the Ville Marie borough responsible for Old Montreal, told The Gazette that no request for a development permit has been made by Jaro for that property, most recently pegged to become the site of Le Saint François condominium building.
Jaro is a full-service luxury boutique chain with six hotels in and around Quebec City that comprise more than 1,000 rooms.
Those establishments, which are rated three and four stars, include: the Sir Wilfrid Laurier Auberge, Hôtel Québec Inn,
Hôtel Plaza Québec, Hôtel Québec, Hôtel Palace Royal and Hôtel Lindbergh.
A seventh, as-yet unnamed hotel is planned for Laurier Blvd. in Vieux Québec.
The news comes on the heels that investors from France will spend about $40 million to turn the former Royal Bank branch at 221 St. Jacques St. in Old Montreal into a 130-room hotel.
That's in addition to the neighbouring old Gazette building, which being converted into a high-end 400-room Westin and 200-room Embassy Suites just south of that project and next to the Palais des congrès.